We feel there is a lot of talk in the industry, but not as much action.
We're here to change that.
WHAT IS CIRCKIT?
CircKit is the AI‑powered Circular toolKit to unf*ck fashion and footwear.
We are a modular self‑service platform that helps brands design products for multiple lives, meet fast‑approaching regulations, and turn circularity into your commercial growth engine. CircKit sees end‑of‑life not as a waste problem, but as a value driver that starts in design.
Given that a transformation to circular textile models can unlock around $700 billion in new economic value by 2030, with your very own circular toolkit, brands can leverage a suite of powerful modules to capture your share of this $0.7trillion opportunity.
Let's show how commercial growth and environmental wins can scale together: that's what we call 'unf*ck fashion'.
WHY CIRCKIT?
🧵 Up to 40% of fashion & footwear go unsold
PwC, Green Alliance
🗑️ 73% of products end up in landfill or incineration
PwC, Green Alliance
💸 This creates $500 billion in waste every year
World Resources Institute
♻️ Less than 1% of clothing is recycled into new garments
European Parliament
🌍 Textiles is responsible for up to 10% of global CO2 emissions
Centre for Biological Diversity
💧 And the 3rd largest industry for water degradation & land use
European Parliament
WE'RE TACKLING WASTE UPSTREAM
TIER 4
Raw Material Extraction
The cultivation and extraction of raw materials from the earth, plants or animals.
241 Mt CO2e
24%
TIER 3
Raw Material Processing
The processing of raw materials into yarn and other intermediate products.
156 Mt CO2e
15%
TIER 2
Material Production
Production of final materials (fabrics, trims, etc), inc. processes like dyeing, printing, weaving.
536 Mt CO2e
52%
TIER 1
Finish Production Assembly
Represents the step for the manufacturing & assembly of final products.
91 Mt CO2e
9%
91% of impact
91% of a product’s environmental impact happens before it’s even sold - during design and production.
So CircKit unifies impact, cost, and compliance insights at the design stage, not after the fact. So there's no more guesswork, no more retrospective reporting - just real-time data insights to engineer circularity into every stitch.
Design waste out of your brand, and lead with impact, from the very beginning.
Source: World Resources Institute, WRI Authors, wri.org. Key: 1 Mt = 1 million tonnes.
"[T]he apparel sector emitted an estimated 1.025 gigatonnes (Gt) of carbon dioxide equivalent (CO2e) in 2019."
HOW IT WORKS
CircKit takes the data you already have and turns it into design-stage intelligence for teams to drive circular growth.
Ingest & harmonise – Upload or plug in your data in any format (BOMs, spreadsheets, range plans, critical paths, tech packs, PLM/ERP, etc), and turn it into clean SKU‑level records for every product. Your single source of truth.
Instant impact & compliance – Automatically run ISO/PEF‑aligned LCAs, EPR fees and Digital Product Passports across whole ranges in minutes, not months.
Design‑stage intelligence – Give designers, buyers, sourcing and sustainability teams real‑time insight on impact, durability and recyclability while they are still developing products.
Optimise products – Compare materials and constructions, improve durability, cut regulatory cost, and design products ready for circular models, recommerce and recycling.
Unlock circular growth – Map products to resale, repair and recycling routes, so end‑of‑life moves from an afterthought to a planned strategic source of commercial value.
WHO IS IT FOR?
Purpose-built for fashion & footwear teams, for designers, buyers, merchandisers, sourcing teams, and sustainability leads.
CircKit integrates seamlessly into your teams workflow, handling the heavy lifting of circular design, impact measurement and regulatory reporting in the background.
CircKit frees teams and leadership to focus on the bigger picture: growth and creative vision, while knowing the numbers and compliance are taken care of.
1. The Spark
2. Veo Launch
3. Key Insight
4. Research Begins
5. Legislation Shift
6. 2nd Innovate Grant
7. Global Development
8. Future Forward
9. Join Us
1. The Spark
Founder Joe was working in international trade and online marketplaces, and wanted to shop better, and others did too - to promote Sustainable Development Goal #12 "responsible consumption and production"...
1. The Spark
Founder Joe was working in international trade and online marketplaces, and wanted to shop better, and others did too, to promote Sustainable Development Goal #12 "responsible consumption and production"...
2. Veo Launch
We launched Veo, created by our team of passionate advocates, mostly from fashion backgrounds. Veo went on to become one of Europe’s largest sustainable lifestyle platforms and the UK's 'most ethical online retailer'. But we knew we needed to impact the production of new products to accelerate change...
3. Key Insight
We understood that over 91% of the impacts of products come from the design phase, so changing consumer behaviour was only a small part of the mission. We realised had to go ‘upstream’ to change how products were designed and produced.
4. Research Begins
In 2021, the team began running research projects with leading universities and academic institutions (Lancaster Innovation, Belfast, LSBU) and University of Cambridge Institute for Manufacturing (IfM) with our board member Dr. Pavan Manocha, professor at Cambridge Institute for Sustainability Leadership (CISL).
5. Legislation Shift
By 2023 much of the legislation for Fashion was published by the European Union and other markets like UK and USA, which demanded huge changes for global textiles, yet despite the urgency of compliance there was a noticeable gap for suitable technology to empower brands and teams to manage these changes.
6. Award Winning
So we designed the solution, and won our 2nd Innovate UK grant, placing CircKit in the top 0.15% of UK innovators, with a £1.4m project to develop a solution that would accelerate the transition to a circular fashion & textiles industry. We needed a ‘Circular + toolKit’… and CircKit was born.
7. Global Development
Following trips to Global Fashion Agenda, TieCon San Francisco, partnerships with UAL London College of Fashion, and joining technology accelerators like Evo Fashion and Turing Innovation Catalyst (TIC), CircKit was developed and launched to support brands tackle some of their biggest challenges with ease.
8. Future Forward
In 2025 we are excited to be working with some incredible brands, and also partnering and integrating with other incredible solutions, to promote another of the Sustainable Development Goals ‘Partnership for the Goals’ (SDG #17), which reminds us "...if you want to go far, go together."
9. Join Us
So if you’re a Fashion leader who aligns with our vision, to unlock growth from circular design and end-of-life planning, let’s connect!
Book your 15-minute Demo and let's get started...
WHEN SHALL WE START?
